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Advice on How To Define Society in Architecture: Minsuk Cho

Minsuk Cho advice about how to handle architecture and in which ways you can look at society and transform it into your own field of profession.

South Cape Clubhouse + Hotel & South Cape Villa Prototype

"I initially wanted to be an artist while growing up, but then I discovered that architecture requires artistic skills and a lot more social skills, which I found to be especially challenging for me, because I had never been very social as a kid."

Minsuk Cho is today an accomplished architect who, in 2003, founded Mass Studies in Seoul, Korea, as an investigation of architecture in the milieu of mass production, over-inhabited urban conditions, and other growing cultural niches which defines the contemporary society. Mass Studies explores issues such as spatial systems/matrixes, building materials/techniques, and typological divergences to advance a vision that allows the discovery of new socio/cultural potential.

The social skills one must have to survive in his field is crucial, this makes the collaboration with team members also a very important part. Cho refers to the major amount of time it takes to reach a completed design. "We don’t always share the same views, but this diversity helps our results to be richer and more dynamic."

"Now, I’m getting a growing confirmation that architecture is not a goal, but rather a tool to get somewhere. We draw inspirations from all types of medium. I think the difference between the fields is the language in which we express our ideas, but the inspirations can be common to all. This works the other way around as well, of how architecture could inspire music, movie scenes, etc."

Why you should Extend Your Firm Globally

"Over the past few years, we’ve been consistently receiving commissions outside of Korea. We’re very grateful for this opportunity, because of the chance to learn new conditions. Something new is always interesting to me, and working on a global scale helps us question certain local aspects that we usually take for granted, and prevent us from becoming robots that repeat ourselves."

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1 Comment

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