Announcing KibiSi, PUMA and Biomega’s New Design: Mopion
Accommodating true urban lifestyle KiBiSi, PUMA and Biomega extend the PUMA Bike portfolio with a new lightweight cargo bike called Mopion which in their words "lets you cruise the streets in style".
PUMA Mopion mixes city bike features, and cargo bike features, to make it sturdy. It comes with a super-size front carrier for heavy duty. Developed for city dwellers, Mopion features a light aluminum frame, making it a lightweight cargo bike weighing 22 kilos. The geometry holds the body in a slightly inclined, but still heads-up position for navigational ease and exceptional balancing.
PUMA pared down its bikes to their essentials and constructed a new bike line with careful thought of details that meet the needs of a unique consumer set. The Mopion is created for ease of movement, urban transportation, and individual appeal. Smart European design is blended with typical urban American design and has resulted in a new Trans-Atlantic bike. Its PUMA Bike line is designed for urban mobility and finds innovative solutions for the everyday annoyances that come from maneuvering bikes through urban obstacles. "Mopion defies the expected", writes KiBiSi in their press release.
The name Mopion derives from an island in the Atlantic Ocean, symbolizing the new Trans-Atlantic approach and balancing PUMA’s European heritage with American popular culture. The colors are inspired by vibrant island colors and will be available in white, black and in the bold color combination magenta/blue/lime, at the Eurobike and Interbike shows in September 2010, and is available from spring 2011.
About
KiBiSi
KiBiSi is a Copenhagen based idea-driven industrial design firm founded by designer Lars Holme Larsen of Kilo Design, architect Bjarke Ingels of BIG and brand consultant Jens Martin Skibsted of Skibsted Ideation. Each partner contributes with skills from within his specific field and providing KiBiSi with cutting edge knowledge and knowhow within the fields of architecture, design, furniture, electronics, transportation, contemporary culture and lifestyle.
PUMA PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes ist products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
Biomega
Biomega is a premium urban bicycle brand. They design and develop bicycles along with related accessories. Biomega is committed to creating a paradigm shift in the way society imagines transportation by making ‘furniture for urban locomotion’, developing bicycles so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega brings social innovation, design thinking and urban lifestyle to the world of bicycles, that start in urban functionality and ends in high design. The brand features collaborations with PUMA and renowned designers such as Marc Newson, KiBiSi and Ross Lovegrove. The company, which was founded in 1998, distributes its products in more than 20 countries, and has headquarters in Copenhagen, Denmark.






































































