Being an industrial designer isn't always the easiest profession, you need to understand engineering and complete that with a creative artistic knowledge. Follow industrial designer Damien Urvoy's story on how he interacts and transforms design into the world.

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"You cannot teach a man anything. You can only help him discover it within himself." - Galileo Galilei
Creativity is the ability to find solutions to problems differently and with added value. Creativity is thinking about perception, its using thought as a tool to be more fluid and flexible. The purpose of creativity is to change or to flow with change. Creativity is therefore heretic, it's disruptive, it changes assumptions, it kicks in doors, it faces fear and it destroys conformity.

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Tokyo based, Tetsutaro Nakabayashi, is a design director and a product designer. In 1988 Nakabayashi graduated from the Kuwasawa Design School, and until 1997, he belonged to the Product Design Division of Masayuki Kurokawa Architect & Associates. After that he has established his own studio, namely Tetsutaro Design.

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Edward Suzuki, the establisher of Edward Suzuki Associates lnc., has a goal to bring happiness through his design. His office is consistent of seven employees and was founded in December 1977.
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Anna Nakamura and Taiyo Jinno, creators of, Anna Nakamura+Taiyo Jinno EASTERN design office, have had an interest in architecture since their twenties, as they were travelling through the world and exploring the architecture of the world and Japan. At that time they were especially drawn to Islamic architecture, the Great Wall of China, the architecture of Luis Barragan, Japanese tea houses, Japanese Zen temple gardens, and cave dwellings.

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