Setsu & Shinobu Ito has sent in their previews for the Milano Salone 2010. This is the Inori libreria componibile, which is created for FIAM Italia.
When naming a product or a service: you have the chance to directly give your user a certain emotion/experience. Rather than just choosing a name because it sound cool, the name has to be associated with the actual purpose of the product, and explain why it has been designed in a certain way.
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By putting much focus on the experience of their architecture, and the way in which people behave, 3XN has developed a unique position in the Danish market, and are also growing into the international field. Now they have set out an exhibit called MIND YOUR BEHAVIOUR , it opens February 12 at the Danish Architecture Centre and will be on display until May 13 2010.

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Productivity never looked so good
As part of Behance's mission is to organize the creative world, Behance's line of paper products is designed with Action in mind. And now, they're introducing three new ways to get organized in style. The bonus: these new Action Method products are 100% sustainable. To make this possible, Behance has partnered with New Leaf Paper, the world's leading green paper company. New Leaf has saved over 1,693,350 trees and 472,973,848 gallons of water through its environmentally friendly practices. By choosing these notebooks, people can make a difference.

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The Kameha Grand Bonn by Marcel Wanders
The Kameha Grand Bonn showcases a new, creative and holistic approach for a modern corporate hotel; a hotel that unites the vibrant and lively atmosphere of a business hotel with the style, intimacy and exclusivity of a luxury grand hotel.
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Here it is Héctor Serrano Studio's latest project (2010) which is being presented this week at Maison & Objet in Paris.

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There are immense opportunities out there that are just waiting for you.
Lets say that you have an idea that you believe in, although it might be slightly risky as the concept is somewhat "weird". Are you still ready to go for it?

Here are some slightly weird ideas that developed into successes.
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BOOLEAN (TOKYO UNIVERSITY TETSUMON CAFE) by TORAFU ARCHITECTS
This is an interior designed project for a café space located at the side of the entrance of Faculty of Medicine Experimental Research Building in the University of Tokyo.

Holes overlapping each other makes the place feel more open as if there were floating spheres passing through the wall and ceiling, and framed scenery through the hole provides people a new perspective from which to view everyday life.
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V Lighting by Héctor Serrano Studio

Client: Arturo Alvarez.
V lighting is an UFO-like family of lights that creates a close and warm world.
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HOUSE IN KOHOKU by TORAFU ARCHITECTS

This site is located in a quiet residential region reclaimed on a hill of Yokohama. With neighboring houses lined very close together, this flag-shaped site meets a road at a verge of no more than 3 meters in width.
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Y150 NISSAN PAVILION by TORAFU ARCHITECTS
Using Air as a Material
The NISSAN Y150 Dream Front pavilion was designed as part of the EXPO Y150 initiative commemorating the 150th Anniversary of the Opening of the Port of Yokohama.

"Stemming from Nissan’s vision for a future with clean air, our concept aimed to create a generous form of expression by allowing light and signs of presence to permeate the surroundings and by using air as a material itself." Read More...
Lightcatcher at the Whatcom Museum by Olson Kundig Architects, with Jim Olson as the Principal Design Architect.
The Lightcatcher opened to the public on November 14, 2009. There was a basic concept for this new $12.8 million museum (located in Bellingham, WA,) and that was to create a museum that was turned inside out. Making the building as active on the outside as it is on the inside.
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Spinning Objects by TORAFU ARCHITECTS
This is a renovation project for a hotel fixture showroom. The showroom displays a huge amount of goods and if the numbers are ever increased, the space is designed to be spatially and visually pleasing.
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My Treasure by Héctor Serrano Studio
My Treasure: Re-using unwanted books and turning into "secret containers". This is done by Laser cutting the pages of the book with the profile of the secret object so you can hide and store in an unexpected way. A reference to a familiar image normally seen in movies.
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HITECH ASIA HEADQUARTER by UAU office
The new Hitech Asia directional building takes as clear reference to Thai architecture and decorative art traditions. The aim of this architecture is to find deep relations with the environment and the surrounding site.
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