+ A | - A

Create Product Prototypes and Concepts for the New Design Contest: SUN.LAB 2012, “Nature Inside”

SUN. in co-operation with CarusoD’AngeliStudio, presents “SUN. LAB for a creative outdoor,” an international competition for young designers.

The competition is aimed at displaying product prototypes and concepts conceived by young outdoor design talents. An event that has great media coverage and is intended to establish a link between creative minds and companies in the sector.

The theme for this edition is NATURE INSIDE. The suggested theme is aimed at inspiring a fertilization, cultivation, and hybridization between design and organic-inspired disciplines. This “translation” activity is offered as an opportunity to meditate about the relation between nature and artefacts.

The purpose is to provide to the public and to companies a key for interpretation inspired by nature (vegetal, mineral, animal) to create innovation and experimentation providing technical change, as well as new aesthetic concepts, lifestyles, needs, languages, and consumption models. The study of nature through the lens of design should then stimulate solutions to such crucial issues as defining the relation between form and function, morphological evolution, and sustainability.

This kind of design is intended to create permanent or temporary, public (hotels, bathing establishments, parks and roads, shopping malls, etc.) or private (gardens, balconies, terraces, etc.) outdoor furnishing and accessories integrating nature or taking inspiration from nature at the different stages of the product’s life – conception, production, and/or use. The requested artefact should then be inspired by a natural element/principle in its look and/or function, or should contain a natural element in its structure or in the performance of its function.


The selected projects shall be granted a free exhibiting space inside the show SUN.LAB: FOR A CREATIVE OUTDOOR. The event shall be set up at the heart of the business area of SUN, in close contact with the main specialized companies. Moreover, each project shall be mentioned in the SUN website and in the official catalogue of the show, and shall be entitled to enjoy free of charge the public relations and press office service provided by the relevant departments of Fiere e Comunicazioni, before, during, and after the show.

Term for project submission

All the entries shall be submitted by 12.00 a.m. on Monday, May 14, 2011 to the following e-mail address: sunlab@fierecom.it.

Entries shall be submitted in the multiple .pdf format (maximum 5 MB) and provided with:
- one or more renderings or photos of the project;
- a word file with a short text describing the project (max 500 characters) in English and in the designer’s mother language;
- the duly completed application form.

The entry file shall be named as follows:

Conditions for participation

Participation is free of charge and open to all designers aged thirty-five or less upon the term of the notice. SUN.LAB 2012 will gather the best production of Italian and foreign designers under 35 years of age and of the students of the main international universities, capable to create experimental scenarios, brand new concepts, and projects not yet in production.

Teams shall be admitted. Each team shall appoint a team leader as the sole reference person for the organization, and specify the names of the respective co-workers (as from the form attached to this notice). Each team shall have a name representing all its members.

For participation to the competition, each designer – alone or in team – can submit one or more entries. In case of team participation, each entry shall refer to the same team leader, under penalty of exclusion.


All the entries shall be submitted by 12.00 a.m. on Monday, May 14 2012. To the following e-mail address: sunlab@fierecom.it.

For more information, please visit SUN's website.

If you enjoyed this post, make sure you subscribe by RSS!

Leave a comment, or ask a question