Setsu & Shinobu Ito has sent in their previews for the Milano Salone 2010. This is the Inori libreria componibile, which is created for FIAM Italia.

When naming a product or a service: you have the chance to directly give your user a certain emotion/experience. Rather than just choosing a name because it sound cool, the name has to be associated with the actual purpose of the product, and explain why it has been designed in a certain way.

If the name is well planned, it'll give the user a certain experience. The creators of the Inori modular system (library, shelves, furniture TV), has understood this concept. The word Inori, which is in Japanese, signifies "pray". Thus, the key element of this library is the vertical shape of your hands - when you receive, give and thank. These hands act like glass containers which sustains and protects your books and your possessions. The concept is to make it into an intimately "sacred" personal space. Here the user has control and the same person can create different spaces by dynamically altering the compositions of the elements.

The versatility and assembly possibilities allow Inori to be utilized as a show-case, display-case, and TV-unit. Also, in free-standing and wall unit versions.

Max height of free standing version:
Base length 180/240 cm H max 90 cm
Base length 120 cm H max 50 cm

Max height wall version 180 cm

In an interview with DUDYE, Setsu Ito, founder and partner of Studio I.T.O Design, talks about finding balance and entering the profession of design. Check out the interview with Setsu Ito here.