Seeing and looking for connections helps you with the creative process.
Any intelligent fool can make things bigger and more complex. It takes a touch of genius - and a lot of courage to move in the opposite direction. —Albert Einstein.
Shifting perspective gives you different experiences that can later be connected, mashed and morphed into new novel ideas. You can think about "connection seeking" and "perspective changing" as mental tools for creativity, you need to act on these, they don't always happen automatically. Most of our ideas that happen automatically are, usually, conformist. As Oscar Wilde put it: "Popular is wrong", especially when we are trying to find new solutions, we need to break away from old popular thinking and look at things from different perspectives.
Looking for connections is one of my favourite tools of creativity especially Biomimicry "an emerging discipline that studies nature’s best ideas and then imitates these designs and processes to solve human problems." Looking at nature and drawing connections to our problems can be very insightful and hopefully sustainable. Our knowledge is actually static, its dead, as Peter Drucker said: "Knowledge has to be improved, challenged, and increased constantly, or it vanishes." Experiencing nature and connecting it with our problems is therefore very key for sustainability. At the same time nature is full of possibilities and knowledge itself is not.
Experiencing the incongruous
Incongruous can also mean the unconnected. Guess what we should do with these kind of experiences?
Things that seem wrong, unharmonious, inappropriate or inconsistent may be outside our preconceived patterns of knowledge. We need to dissect and explore these findings not run away from them. We need to simplify the complex and chaotic. As Einstein said:
- Out of clutter, find simplicity.
- In the middle of difficulties lies opportunities.
A good example of this is Yahoo.com, which started as a website with links, organized by two young guys for people to make sense of the crowded, cluttered web. Looking where Yahoo.com is today, the simplicity of its start is mind boggling.
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