You've done your market analysis, and you have understood what the problems, values and beliefs are in your market. Now, it's time for the crucial strategy: the determination of your position. So, the question is how do you go from market analysis to strategy?
I can't count how many times designers have uttered that their clients don't appreciate their work and restrict their creativity. But this is not always the client's fault, (in all fairness, there can be some annoying clients out there) but how are they supposed to know your expertise if you haven't made it clear. Right clients can only find you when they know where you're standing.
Marcio Kogan, establisher of Studio mk27, is a straightforward architect who, with many years of experience, refers you to the reality of being in the industry. Kogan talks about how he saw a lack of quality in Brazilian dwellings and so determined to take the manner in his own hands and created his own strategy.
If you want to create a product that won't be beaten by a competitor the first day it's launched: the safest way to success is to make a creative strategy with an understanding of the challenges and changes that occur during a product’s lifespan. Here is a list that should be established on just about every project. The list is not numbered since most of these principles work in synergy.
Morihei Ueshiba (December 14, 1883–April 26, 1969) was known for having studied several martial arts which lead to founding his own: namely the Japanese martial art of aikido. Aikido was developed as a fusion of his martial studies, philosophy, and religious beliefs. Explore what we can learn from this creative strategist!
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Designer François Mangeol lives and works in Saint-Étienne, France. Learn from Mangeol the meetings and exchanges a designer goes through and the responsibilities one must take.
