When entering a designer's site, we most often click on the "Profile" page. It's in our nature to be curious on who the creator of a certain design is. And, how this person has evolved his/her vivid imagination into this world. Hence, a designer's story becomes a crucial part when exposing one's work. The story you share will become a great benefit to you and strengthen the connection you share with your client.
What makes a Creative great isn't the ability of good craftsmanship alone (a misfortune for many of today's designers), but the skill to create a new idea inside of your prospect's mind. Manipulating as that might sound, it's not. Why? Because you can't create an idea if you don't care for the prospect's values and principles in life. If overlooking these, you'll go as far as being another designer standing in an everlasting line of competitors who're doing the same thing you're doing. Getting stuck in a market that rejects your work.
If you're having difficulty with research and market analysis, don't worry you're not alone! There are not many people who actually understand the important process of research, and you should become one of those few who do.
Experience is sometimes overrated. Too many designers are focused on what they have learnt during their academic years, and forget the importance of truly being creative and make new strategies for each of the products they manufacture. This will destroy you as a designer: repetition kills creativity.
Marcio Kogan, establisher of Studio mk27, is a straightforward architect who, with many years of experience, refers you to the reality of being in the industry. Kogan talks about how he saw a lack of quality in Brazilian dwellings and so determined to take the manner in his own hands and created his own strategy.
Today, after weeks of great anticipation, Milano's annual design fair, Salone Internazionale del Mobile 2010, has begun. During these days creatives from all over the world has gathered to share their concepts and designs in Milano. If you're searching for inspiring designs and their locations, look through the list below!
