Experience is sometimes overrated. Too many designers are focused on what they have learnt during their academic years, and forget the importance of truly being creative and make new strategies for each of the products they manufacture. This will destroy you as a designer: repetition kills creativity.
Marcio Kogan, establisher of Studio mk27, is a straightforward architect who, with many years of experience, refers you to the reality of being in the industry. Kogan talks about how he saw a lack of quality in Brazilian dwellings and so determined to take the manner in his own hands and created his own strategy.
If you want to create a product that won't be beaten by a competitor the first day it's launched: the safest way to success is to make a creative strategy with an understanding of the challenges and changes that occur during a product’s lifespan. Here is a list that should be established on just about every project. The list is not numbered since most of these principles work in synergy.
The vision for the AG café in Nagoya City Aichi, Japan, was to mix the concept of a gallery and a café. Kidosaki Architects Studio, with Satoshi Itasaka as the principal, aimed to offer a place where people could meet and look at art at the same time.
Setsu & Shinobu Ito has sent in their previews for the Milano Salone 2010. This is the Inori libreria componibile, which is created for FIAM Italia.
"You cannot teach a man anything. You can only help him discover it within himself." - Galileo Galilei
Creativity is the ability to find solutions to problems differently and with added value. Creativity is thinking about perception, its using thought as a tool to be more fluid and flexible. The purpose of creativity is to change or to flow with change. Creativity is therefore heretic, it's disruptive, it changes assumptions, it kicks in doors, it faces fear and it destroys conformity.
