Creativity is the ability to find solutions to problems differently and with added value. Creativity is thinking about perception, its using thought as a tool to be more fluid and flexible. The purpose of creativity is to change or to flow with change. Creativity is therefore heretic, it's disruptive, it changes assumptions, it kicks in doors, it faces fear and it destroys conformity. Continue

Brainstorming is used when you're searching for ideas and discovering possibilities that may be found in problems. The most common brainstorming exercise is to simply write down your ideas on a sheet of paper. Though, this may be an effective approach, you might like to change technique and find certain exercises that fit your personal learning path. Continue

People can easily take your idea and copy your strategic positioning if you let them. Now, if your strategy is well performed in action, it'll be much more difficult to copy your concept. Continue

Rejecting ideas is a common thing as they might seem a bit too scary or just simply weird. This is perfectly normal and sometimes some ideas are too random and for the best to be left alone. However, at times when you're rejecting every idea that crosses your mind, or that is presented to you, stop for a second and take a minute to step back and look at the idea. Continue

Extreme Housing by Singapore-based LOOK Architects Pte Ltd. Extreme housing call for extreme design strategies and ecological sensitive solutions. It can be learnt from Nature which is intrinsically vital for species survival. Continue

There are immense opportunities out there that are just waiting for you. Lets say that you have an idea that you believe in, although it might be slightly risky as the concept is somewhat "weird". Are you still ready to go for it? Continue

Hirano Aichi was inspired to become a photographer at the age of twenty, when he snapped a shot with his father's camera of a Shinto shrine. To him the scenery looked more realistic in the finder shone than it did in reality. Continue

"Le Sélect" Cinéma, by AIR Architecture. The district in which "Le Sélect" Cinéma is located, is a historical one, placed in front of the Fontainebleau Castle which was ordered by the young François Ier and is also known for having been the place where Napoleon bid farewell to his soldiers before leaving for Saint Helen. Continue

One of the local residents at Gudbrandsjuvet, is building a landscape hotel. The idea emerged at another site, Aurland, but it was never realized there. Continue

The digital and portable, Photobooth is developed by two constant travelling photographers, Lachlan Moore and Marija Ivkovic. Continue

A bored and slow paced team is no fun. How can you motivate them? A great way to motivate people into taking innovative actions is to provide them with a challenge. Continue

The pavilion’s design (designed by SLOT Studio) is born from the idea of representing Mexico through its traditional elements which haven’t been exploited in these kinds of fairs. Continue

Designer Satoshi Itasaka has redesigned his grandmother's antique chair with the help of new material. Though, it was an attractive chair with a beautiful silhouette, he says. Continue

In a heartbeat, it feels like, has life run past you with no intention of ever slowing down or letting you catch your breath. Indeed, life is so short we don't even notice that time has passed. Continue

A true master is constantly developing his/her skills, and doesn't leave victory or failure up to chance. By learning new skills we force our tool box to expand in order to fit our new tools. The more skills you have the greater your creativity can be. By increasing our knowledge in certain skills we increase our brain halves' connection, instigating holistic thinking. Continue

Anna Nakamura and Taiyo Jinno, creators of, Anna Nakamura+Taiyo Jinno EASTERN design office, have had an interest in architecture since their twenties, as they were travelling through the world and exploring the architecture of the world and Japan. Continue

The intervention area is a remaining ground of 80 ha resulting from the urban intervention of the Barajas Airport in Madrid. It is a ruling plan of the Spanish yards. Continue

Keisuke Fujiwara is the director of the Keisuke Fujiwara Design Office Company, based in Honmachi, Shibuya-ku, Tokyo. He’s currently working on his company with a team of three members. Continue