You've done your market analysis, and you have understood what the problems, values and beliefs are in your market. Now, it's time for the crucial strategy: the determination of your position. So, the question is how do you go from market analysis to strategy?
If you're having difficulty with research and market analysis, don't worry you're not alone! There are not many people who actually understand the important process of research, and you should become one of those few who do.
Experience is sometimes overrated. Too many designers are focused on what they have learnt during their academic years, and forget the importance of truly being creative and make new strategies for each of the products they manufacture. This will destroy you as a designer: repetition kills creativity.
If you want to create a product that won't be beaten by a competitor the first day it's launched: the safest way to success is to make a creative strategy with an understanding of the challenges and changes that occur during a product’s lifespan. Here is a list that should be established on just about every project. The list is not numbered since most of these principles work in synergy.
When you've just made up your mind to open up a new studio and niche it on sustainable products, there's a lot of steps to follow. Get some great insights on how it works, follow the design director of Plus Minus Design: Adam Robinson, as he shares the beginning, vision and development of the Sustainable Strategists' studio.
Being an industrial designer isn't always the easiest profession, you need to understand engineering and complete that with a creative artistic knowledge. Follow industrial designer Damien Urvoy's story on how he interacts and transforms design into the world.
