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Vision, the Power of Anticipation

A vision is what you want an organization or company to be. How you structure your business will be guided by your vision.

The Importance of having a clear Vision

Without a vision, there isn’t a commitment, simple as that. To build up your motivation and to be able to really push yourself when you’re facing the most difficult and aching tasks you need to a have clear vision that keeps you persistent.

Without this fundamental element in your organization, it’s very difficult to build the rest of your business. A strong vision is something you can experience every time you close your eyes and it will lead you to the solutions of the problems you will counter. The “How-tos” come after your vision, not the other way around.

When having a clear vision, you need to understand that this will lead to a constant change of work. The more “how-tos” you try out and the more your experiments fail the more likely it is that you are that many steps closer to your vision. It’s a trip from where we exist in the present day to an enhanced future.

Sharing your Vision

Einstein said that “Imagination is more important then knowledge”. If you want to become a good leader you have to believe in your own imagination and create a vision for those who are working by your side. Your mission is to contribute the world with something that speaks a new language, something they feel haven’t excited before. If your own vision isn’t strong enough for you to accept it as a reality, it’s very unlikely that other people will. Peter Drucker once said: "the courage to impose on time and events your own decision". This is your vision, it is the courage to make a decision that puts everything else on hold.


To lead your team to a better future of success, you need to be good at persuading. With persuasion, I mean that you need to find a way to show all the challenges and establishments the people around you will experience. You need to be clear in showing them what to do and how to use their individual strengths to empower the team. Show them how they can find solutions and how they can be just as innovative as anyone else. It all about believing in the benefits of the vision, and then performing the actual practice. You need to spend time and energy with the members of your team that should consist of people that are passionate, ambitious and hungry for challenges.

To keep your team going strong you need to make it clear how important changes are for the organization, even though they can feel troublesome. It will always be risky to make new adjustments and scarceness will grow every time you make changes. But it’s the leader’s mission to show how much more risk there is in only standing still without further development. There's a Japanese proverb that says: The bamboo that bends is stronger than the oak that resists.

The trick is to find what helps your organization, and kick out what’s no good. You can only have the opportunity to do this if you actually are willing to make changes. At the same time it is very important to realize that most people don't like change, in fact they hate it. So the way we present change through persuasion, storytelling or any other means, is crucial. You need to make your point without actually pushing people way out their comfort zone. We don't want people running and screaming.

Models you need to keep in mind

Be Precise: Make sure that everyone has the same vision and that there aren’t any confusion. And what are each and every team member’s assignments?

Your behavior affects your team’s behavior. When the vision is clear you need to act it out. If you treat your team rudely, it’s very likely that they will do the same with the customers/users.

The Perception of Communication: People interpret messages differently and different words have various meanings to people. You need to try over and again different methods when communicating with your organization and find the most efficient models of communication that is best suited for your organization.

Also remember that you’re not the only one that is doing the talking. Don’t forget how important it is to listen to both your team and your clients. Listen to their ideas, complaints, misunderstanding so that you can receive potency and flaws of your own approach.

Look outside your organization’s vision: What do the customers/users experience? Is this identical with your organization’s vision?

Create a Powerful Vision Statement

Many vision statements are boring, long-winded, long on platitudes and short on inspiration.

A good vision statement should showcase what your organization desires to become. It should be easy to remember, short and to the point. A good inspiring vision statement creates anticipation, it makes the team members of the organization feel proud and excited to be part of something huge. A vision should draw out the organization’s potential and self-image. This image then should be shared, believed and trusted, in the mind, of the user/customers, the team that works and the one who created it.

Now, the question is, what’s your vision?

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